“This is a fundamental truth about any sort of practice: If you never push yourself beyond your comfort zone, you will never improve. The amateur pianist who took half a dozen years of lessons when he was a teenager but who for the past 30 years has been playing the same set of songs in exactly the same way over and over again may have accumulated 10,000 hours of ‘practice’ during that time, but he is no better at playing the piano than he was 30 years ago. Indeed, he’s probably gotten worse.”
Everyone has their own tastes, so it’s difficult to pin down what makes some lyrics better than others — but still, there are many lyricists who are widely regarded as particularly masterful. A good starting place is to identify our personal favorites, study their work closely, and focus on developing our own skills.