Or you can divert expectations by dropping out most of the instruments right before the chorus, creating the illusion that we’re about to hear an explosive chorus, only to find a mellow one instead. When done right, this is a technique that can lead to some unpredictably climactic aural experiences, but it’s less formulaic compared to the other methods, and therefore it takes practice to get it right.
As the story goes, in case you don’t know, Swift won “Best Female Video” with her song “You Belong to Me,” beating out Beyoncé’s “Single Ladies” video. Leave it only to West to interrupt her acceptance speech. “Yo, Taylor, I’m really happy for you, Imma let you finish, but Beyoncé has one of the best videos of all time. Of all time!” Leaving people like me to forever quote it out of context. Fast forward to 2017, and this incident has forever changed their relationship and careers. Check this out, courtesy of our friends at Genius:
Unfortunately, this means they’ve swung to the other extreme: They’ve become very reluctant and skeptical about lending to anyone that falls outside “the norm.” Working with a team that knows the ins and outs of the music industry can change that.
Before founding my current project Madam West, I played and sang solo with my ukulele, usually in reaction to some breakup I was still bitter over. I referred to myself as a singer-songwriter, a term which tends to conjure up an image of a lovelorn twentysomething strumming an acoustic instrument in cowboy boots (which, in my case, was totally spot-on). In the past few years, I’ve come to redefine and expand my own definition of a songwriter. I’ve been lucky enough to meet a plethora of songwriters who push the limits of that stereotype. In addition to singing or playing an instrument, some do their own composing and full band arranging, while others write electronically, producing and/or engineering from home studios. In celebration of Soundfly’s #SongwritingWeek, here is a calendar of great local NYC songwriters to check out:
Funnily enough, the biggest breakthrough came with our approach. We are dealing with music here, not 1s and 0s, so we made the early decision to not trust the data. We engineered the user experience and worked our way back to the data. When we were faced with a problem, we looked at music theory and DJing to solve the user experience rather than rely on what the data was telling us.
I would describe Capsule as sort of a Japanease version of France’s Justice. Producer Yasutaka Nakata provides the hard-hitting techno beats and Toshiko Koshijima sings those catchy, auto-tuned vocals. Their music is often licensed by Japanese TV shows so there is a chance that you’ve heard some of their songs as themes floating around. Plus, they released their fifteenth album (!) Wave Runner in 2015, so they’ve been on the scene for a minute. While their influences are varied, they use bossa beats, British acid house bass lines, and a variety of other notable source styles, but it would be difficult to describe their music as anything but simply their own.