Music data has a similar problem. As such, it’s impossible for any digital catalog owner, to know exactly what music they have in their database. Without knowing what music you have or what new music you’re adding — your recommendation, discovery, and curation will always suffer.
Somehow, this video perfectly portrays the combined joy and sorrow of the song. The random intervention of the weather actually helped to make it even more fitting than the original concept. It’s so simple yet powerful, and it proves that lots of money is not essential for developing a great music video.