Whatever it is, modern hip-hop is dominated by 808s. We use the term loosely, but 808s reference the historic long bass drum sound first made popular by Roland’s TR-808 drum machine. In today’s production world, it’s hard to find a big hip-hop hit without an 808 or sub bass. These trunk-rattling frequencies are a crucial part of the genre.
Elise Dewsberry’s “Singing Sixty Birthday Recording” campaign lacks a pitch video, but the project is as heart-warming as they come. She does a pretty good job of selling it, too.
+ Learn more on Soundfly: Get all the best practices and strategies for running a successful crowdfunding campaign, plus mentor support from former Kickstarter staff, in our course Crowdfunding for Musicians. Use code FLYPAPERSENTME for $100 off the next Mainstage session, starting September 6!
Another common issue is sibilance — or excessive “s,” “t,” and “z” sounds — often exacerbated by cheap condenser microphones. Sometimes this issue can be solved using an equalizer to remove the offensive frequencies in the 5-10 kHz range, but this approach often leaves the vocal sounding dull and flat. A much more effective solution is to use a de-esser to attenuate the specific frequencies causing the sibilance. This way, the frequency is only attenuated when it becomes excessive, leaving the vocal sounding bright and clear the rest of the time.