When it comes to promoting your music, it’s easy to focus on social media, writing emails to your fans, and exciting album launches. But often, the more subtle elements — like crafting an incredible bio or developing your image — are overlooked or put on the back burner.
Diggers Factory is an online vinyl pre-order and production service built like a crowdfunding platform and with an international network of digital “crate-diggers” to back it up. Founder Alexis Castiel actually calls it “a community platform,” as it offers fans and professionals a chance to work together to make exciting projects come to life. Their mission is to help artists never waste another penny on costly vinyl production.
The 1% skim milk of the music industry has survived the barbarians at the gate, born again within the world of music streaming. In 2019, the listener pays only a little more for the convenience of streaming, but the money they do pay is vacuumed up by large tech and labels via the gated publishing communities like Spotify, Apple Music, and Google Play. Artists still struggle, as the innovations of tech revolutionaries were co-opted and sanitized by corporate interest.
If things went according to plan, you probably made new friends and fans over the course of the tour. Now that you’re home, you’re noticing a bump in your social following and you have new people asking when you’re coming back to their town.