Whatever it is, modern hip-hop is dominated by 808s. We use the term loosely, but 808s reference the historic long bass drum sound first made popular by Roland’s TR-808 drum machine. In today’s production world, it’s hard to find a big hip-hop hit without an 808 or sub bass. These trunk-rattling frequencies are a crucial part of the genre.
Elise Dewsberry’s “Singing Sixty Birthday Recording” campaign lacks a pitch video, but the project is as heart-warming as they come. She does a pretty good job of selling it, too.