(If you find yourself lost in all the music theory below, check out our free series of courses, Theory for Producers, and catch up on the fundamentals, even if you can’t read sheet music!)
This course is for producers and DAW users who have no trouble generating ideas, but tend to veer off track and spend all their creative energy on the production, leaving the actual song behind too early in the process. It’s also for any non-professional songwriters (musicians, composers, synthesists) who produce music at home, but lack structure in their process. The course is genre-agnostic, but is best suited for those who lean heavily on their computer to make music.
We see this all the time in genres like heavy metal for instance, which is often characterized by lots of jagged edges, sharp corners, and bold, aggressive lettering to reflect that shock element, and the loud, distorted, screeching aspects of the music. In the punk tradition as well, there’s a long history of using found lettering such as newspaper headings, stencil style design, and typewriter font, to convey the DIY ethos of the music; rough, fast, borrowed, or stolen. This has been the case since The Sex Pistols and Rancid and continues through to this day.
This is another simple, yet effective music video with a strong visual aesthetic to create lasting resonance. Here, the directors make use of distinctive colors, body art, and semi-raw footage to alter Gotye’s physical presence throughout the story. The continual changing of Gotye’s body represents the shifting of emotional qualities when recounting a painful breakup.