We see this all the time in genres like heavy metal for instance, which is often characterized by lots of jagged edges, sharp corners, and bold, aggressive lettering to reflect that shock element, and the loud, distorted, screeching aspects of the music. In the punk tradition as well, there’s a long history of using found lettering such as newspaper headings, stencil style design, and typewriter font, to convey the DIY ethos of the music; rough, fast, borrowed, or stolen. This has been the case since The Sex Pistols and Rancid and continues through to this day.
This is another simple, yet effective music video with a strong visual aesthetic to create lasting resonance. Here, the directors make use of distinctive colors, body art, and semi-raw footage to alter Gotye’s physical presence throughout the story. The continual changing of Gotye’s body represents the shifting of emotional qualities when recounting a painful breakup.